January 3, 2019
The New Year is ripe with fundraising opportunities for your nonprofit, and like the incredible fundraising animal you are, you're so on top of them. But maybe you’re wondering what else you could do to make your nonprofit fundraising campaigns a smashing success? We’ve gotcha covered with tips to take your fundraising campaigns to the next level, year-round.
Social Media is the Rocket Fuel for Your Fundraising Campaigns
By now, you probably know that social media is an excellent tool for nonprofit fundraising and communications. It can help your organization spread its message, get in front of new audiences, retarget existing audiences, and so much more.
When it comes to your nonprofit’s fundraising campaigns, social media channels are the tools your organization needs to kick your campaigns up a notch. But how? Well, social media can help you get more eyes on your fundraising campaign, which can drive more traffic to your website and donation page, and ultimately lead to more potential donations.
Now that we’ve covered that, let’s get into some practical tips you can put into play right away.
If You Only Do One Thing on Social, Make it Video
These days, it’s time to finally get on board with using video on social media channels. No excuses! And if you need a stat to motivate you, consider this: Facebook videos receive 135% more organic reach on average than other types of posts, according to Social Media Today. And it’s not just Facebook where video's winning; Instagram Stories, Snapchat, and YouTube are all ripe with opportunities for you to showcase your nonprofit.
Repeat After Us, Consistency Matters
For most nonprofit organizations, downtime is nonexistent. With so many important tasks to do, but so little time to do them, it can be tempting to let social media posting fall by the wayside. But here’s the thing —if you want to grow your reach and engage your followers, you need to show up and engage consistently.
If you have trouble consistently posting, try using a social media scheduler like Buffer or Hootsuite. Set aside an hour or two to write all of your posts and upload them into to the scheduler. Voila, your work is 80% done! You can then put a reminder in your calendar for 15 minutes each day to check your social accounts and interact with followers.
Rally Your Audience by Posting Progress Updates
Isn’t it fun to see the progress you’re making towards a goal? You know it is. Your audience—both donors and non-donors—will want to hear about your nonprofit’s progress. This might be a weekly post that you share or it could even be a live video update to talk about the campaign progress and what that means for your organization’s impact.
Leverage Social Proof
Trying to figure out how to increase your reach on social media? Think social proof. First, your organization can give shoutouts and thank you's to donors on social media (with their consent, of course). This shows people in your network that others are actually donating to this campaign. Second, leverage the fact that other people are talking about your campaign. Your nonprofit may want to organize a small group of volunteers and staff to post about the campaign in their personal feeds to help spread the message. If you really want to take it to the next level, think about working with local influencers
Social media channels really can help your nonprofit reach its fundraising goals. By consistently posting great content, trying out video, sharing progress updates, and tapping into the power of social proof, you can increase the reach and engagement with your fundraising campaigns. Now, that's what we call music to our ears.