BeDTLA - BE CHARITABLE

Through an initiative titled Be Charitable, Be DTLA by The Souferian Group pledges to match donations made by new residents to The People Concern, which provides wraparound services – outreach, mental and medical health care, substance use services, interim shelter, domestic violence services, life skills and wellness programs, and permanent supportive housing – tailored to the unique needs of individuals experiencing homelessness or domestic violence. Giving back is a cornerstone of the Be brand and residents are encouraged to take tangible steps in improving the lives of the community members that extend beyond the property, with the support of Be DLTA. Based in the heart of Los Angeles, Be DTLA will be the first apartment community of the Be brand to implement the program that will contribute to the overall wellbeing of its properties’ hometowns in conjunction with The People Concern. By working together, Founder and CEO Behzad Souferian hopes “our residents will play a part in addressing this complex issue that plaques every community in our country.”
 
To help bring awareness to the cause, Be DTLA has launched a social media campaign highlighting random acts of kindness its residents are doing throughout the property. To see the random acts of kindness and learn more about this innovative rental community, visit www.BeDTLA.com and follow along on Instagram at @BeByTSG