Donation Form Conversion Rate Calculator
Find out what share of your donation page visitors actually give, see how it compares to the 8% nonprofit benchmark and Funraise's 17%, and model exactly how much more you'd raise by converting better. No sign-up, instant results.
Enter your monthly giving page data
All visitors to your donation page or form, from Google Analytics or your platform.
Gifts completed in the same window, from your CRM or processor.
Your average one-time donation. The Funraise average is $281.
Conversion rate
Drag the blue marker to model any target conversion rate.
Add your donation page visits and completed donations above. The nonprofit average is about 8%; Funraise giving pages convert at 17%.
Funraise giving pages convert at 17% on average, 2x the 8% nonprofit benchmark, and 19.8% on mobile. Switching a plain donation link to a pop-up form lifts conversion 78% on its own, and Funraise pop-up forms turn 38% of starts into completed payments. With the average online gift at $281 and 87% of donors covering their own fees, every point of conversion compounds.
Your conversion rate and revenue upside in three steps
Conversion rate is the single most leveraged number on your donation page: it sits in front of every dollar you raise online. Lift it and every campaign, appeal, and ad click is worth more. This calculator turns three numbers into a benchmarked rate and a clear revenue opportunity.
Enter three numbers
Add your donation page visits, completed donations, and average gift for a month, year, or single campaign. The calculator instantly returns your conversion rate, total raised, and where you land on the benchmark scale.
Compare to the benchmarks
See your rate against the 8% nonprofit average and Funraise's 17% giving page conversion (19.8% on mobile), so you know instantly whether your page is leaking donors or already ahead.
Model the revenue you're leaving on the table
Drag the target slider to any conversion rate and watch the extra donations and dollars update in real time. It is the fastest case you can make for investing in a better donation form.
How to calculate donation page conversion rate
Donation page conversion rate is completed donations divided by the number of people who visited your donation page, expressed as a percent. If 5,000 people landed on your page last month and 340 gave, you converted at 6.8%. That single percentage tells you how efficiently your page turns interest into gifts, which is why it belongs on every fundraising dashboard.
The benchmark most nonprofits never clear is roughly 8%: that is the average donation page conversion rate across the sector. The gap between an 8% page and a great one is enormous because conversion compounds against every visitor you already pay to acquire. Funraise giving pages convert at 17% on average, 2x the nonprofit benchmark, and 19.8% on mobile, 2.4x the mobile benchmark, where most donors now arrive. Switching a plain donation link to a pop-up form lifts conversion 78% on its own.
Why pages leak donors: slow load times, too many form fields, no recurring option, no suggested amounts, a clunky mobile experience, and a checkout that does not feel safe. Fixing those is usually faster and cheaper than buying more traffic. Nonprofits on Funraise see a 38% pop-up form conversion rate from click to completed payment, an average one-time gift of $281 (2x the benchmark), and 87% of donors covering their own processing fees, all of which flow straight to the bottom line once the form converts. Pair this tool with the rest of the Funraise free tools to turn a higher rate into a revenue plan.
Questions?
What is a good donation page conversion rate?
Roughly 8% is the nonprofit average across donation pages, so anything above that is solid and anything below it has clear room to grow. Best-in-class pages convert at 17% or higher. Funraise giving pages average 17%, which is 2x the benchmark, and 19.8% on mobile, 2.4x the mobile benchmark. Use this calculator to see exactly where your page lands and how much closing the gap is worth.
How do I calculate my donation form conversion rate?
Divide your completed donations by your donation page visits, then multiply by 100. For example, 340 donations from 5,000 visits is a 6.8% conversion rate. Enter those two numbers above (plus your average gift) and the calculator does the math, benchmarks the result, and shows the revenue impact of a higher rate.
Where do I find my visits and donations numbers?
Pull donation page visits from Google Analytics, GA4, or your donation platform's page analytics. Completed donations and average gift come from your CRM, payment processor, or giving platform reports. Match the timeframe (a month, a year, or one campaign) for visits and donations so the rate is accurate.
Why does mobile conversion matter so much?
Most donation page traffic now comes from phones, and mobile pages typically convert lower than desktop unless the form is built mobile-first. Funraise pages convert at 19.8% on mobile, 2.4x the mobile benchmark. If most of your traffic is mobile, a faster, mobile-first form is usually where the biggest conversion gains hide.
How can I increase my donation page conversion rate?
The highest-impact moves are reducing form fields, making the page fast and mobile-first, defaulting to or prompting recurring gifts, showing suggested amounts tied to impact, adding social proof, and offering fee coverage. Switching a plain donation link to a pop-up form alone lifts conversion 78% on average, while also increasing one-time revenue 23% and recurring revenue 65%.
Does this calculator save or share my numbers?
Your inputs save in your browser's local storage so they are there when you come back, and nothing is sent to a server unless you copy a share link. Use the share link to send your benchmarked result to a colleague or your board; they will open the same scenario, ready to adjust.
Double your donation page conversion rate
Funraise giving pages convert at 17% on average, 2x the nonprofit benchmark and 19.8% on mobile. Get a demo and see how a faster, smarter donation form turns the traffic you already have into more donors and more recurring revenue.
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