DIGDEEP Doubles World Water Day Donations During the COVID-19 Disaster

May 4, 2020
5 minutes

DIGDEEP had everything ready for World Water Day 2020 (March 22). Campaign site, donor communications, and an OMG-worthy matching goal of $90,000. Then COVID-19 hit...

...and they had to figure out how to fundraise differently—fast. Luckily, DIGDEEP, a human rights nonprofit working to ensure that every American has clean, running water forever, had Funraise on their side, so spinning up a new campaign site and pulling data from their CRM was simple.

DIGDEEP brought their bring-it-on mindset to World Water Day 2020, quickly blowing past their initial stretch goal and increasing their matching amount to $120,000, then finally hitting almost $150,000 in donations. This success was the result of sharply pivoting their World Water Day campaign, tying their need to a global rallying cry going as viral as COVID-19 handwashing.

George McGraw, Founder and CEO of DIGDEEP, said,

"When COVID-19 hit, our clients' lack of water heightened their risk of contracting the virus. Funraise made it simple to refocus our World Water Day campaign and provided an easy way for donors to make a difference."

DIGDEEP has grown in leaps and bounds since moving to Funraise in 2018, more than doubling their World Water Day donations year-over-year in the midst of the COVID-19 pandemic. Their donations through Funraise are the stuff nonprofit dreams are made of:

  • March 2018 = $38,050
  • World Water Day 2019 = $64,805
  • World Water Day 2020 = $130,044

With (drum roll, please!) DIGDEEP's total World Water Day donations reaching $147,573.55!

Funraise has allowed DIGDEEP to grow not just their donations, but also their team, database, and ultimately, impact, even during a large-scale global crisis.

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