Text Engagement & SMS Fundraising

SMS fundraising for nonprofits that results in higher engagement and a donation conversion on your campaign site.

Cut through the clutter with Text Engagement

This isn't just a communication channel for the next generation. Text Engagement is the person-to-person communication you need today.

SMS Open Rates

95% vs 18% for email

SMS Click Through Rates

36% vs 6–7% for email

Sources: Twilio, Mailchimp, SlickText

Text Engagement key features

Speak directly to your donors to increase text engagement

If you like it, put a text on it. Calling donors has its time and place, but dang, texting is easier. ...and today's digital donors think so, too. Funraise has made it simpler than ever to increase SMS fundraising and text engagement.

List view of the Supporter section within Funraise
A customized sms message created in the Funraise platform reading: Stan, join Fed Family Food Pantry's movement and fund the Hunger No More program. $15 is all it takes to feed a child in need! https://bit.ly/3HHsFUx

Personalized, branded text messaging

You did it your way. Because Text Engagement is connected to your all-in-one donor CRM, you can send messages as easily as you send emails, and with the same personalized touch. Now you know how to ask for donations!

Donors give on your campaign site

Keep your donations! No more cell carriers holding your donations hostage. Donations are made on your campaign pages, so you get the money right away—and you don't have to pay exorbitant text-to-give fees.

Triple image with a cell phone showing a Funraise fundraising site, a text message, and an MMS message.

Text is the name, Text Engagement is the game.

Safety is Priority #1

Stop and think about traditional text-to-give: you text a random number and your cell phone bill is charged. Text Engagement directs donors to your campaign page for a safe mobile donation experience.

Event Donations Galore!

Yet another way to accept donations at your event! In conjunction with the Funraise App, Text Engagement puts your event guests at a 360-degree donation capacity.

Your Texts, Your Words

Use your brand, your voice, and your cause to connect with donors via Text Engagement. Your nonprofit's mission shines through when the message is crystal clear.


Craft snackable content that donors can forward or share with a click and send it with a donation link.

Related Resources