This report compares average growth performance on Funraise between 2019 and 2020 in four key areas: online revenue growth, recurring revenue growth, average recurring donation size, and average amount raised by peer-to-peer fundraisers. For several metrics, we’ve compared Funraise statistics with benchmarks as reported by M+R, and P2P Forum for the same time period. See more about our reporting methods and sources.
Online Donation Revenue Growth
77%
average online revenue growth
Organizations using Funraise grew online revenue 77% on average in 2020.
For Funraise customers that raised in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of online revenue in 2020 was 77%.
Organizations using Funraise grew recurring revenue 53% on average in 2020.
For Funraise customers that had recurring revenue in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of recurring revenue in 2020 was 53%.
In 2020, the average P2P fundraiser on Funraise raised $913, which is double the average for top P2P programs.
The average amount of donations attributed to individual P2P fundraising pages on Funraise in 2020 was $913. P2P Forum benchmarked the average raised per fundraiser from the top 30 P2P programs at $416.
Online Revenue Growth: For Funraise customers that raised in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of online revenue was 77%.
Average Monthly Gift: For monthly donations through Funraise in 2020, the average amount was $40. M+R benchmarked the nonprofit industry average monthly donation at $21.
Recurring Revenue Growth: For Funraise customers that had recurring revenue in three consecutive years: 2018, 2019, and 2020, and were active customers throughout 2020, the average YoY growth of recurring revenue in 2020 was 53%.
Average Raised per Fundraiser: The average amount of donations attributed to individual P2P fundraising pages on Funraise in 2020 was $913. P2P Forum benchmarked the average raised per fundraiser from the top 30 P2P programs at $416.
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