January 10, 2019
As a nonprofit leader, you have a million things to juggle every single day (a circus clown's got nothing on you). You typically don't even get a minute to sit down and breathe, let alone actually think strategically about how to best utilize your amazing volunteers. Unfortunately, that could be hurting your org more than you might think.
One of the greatest things about utilizing volunteers is that their time is donated, so no matter what, they aren't costing you any money, right? Not so fast. According to Independent Sector, the value of a volunteer hour in 2018 was $24.69. Therefore, if you lose a volunteer who's been working for you on a regular basis, you're losing that value per hour, and it'll take a great deal of time and resources to train the next volunteer (total bummer, right?).
Take a moment to think about the following questions:
- • Do you currently have returning volunteers? This can mean they volunteer daily, weekly, or even a couple of times per month.
- • Do you know most of your volunteers by name?
- • Are these volunteers aware how much you appreciate the work they do for you?
If you answered "No" or "I don't know" to any of the above questions, then you have some serious work to do. If you have no return volunteers, you probably aren't realizing the full value of that volunteer hour, and you could be misusing several hours of employee (paid) time to constantly help new volunteers get up to speed.
Lucky for you, you won't have to figure all of this out on your own because we have some tips to pass along to help with the entire volunteer process, from recruitment all the way to retention.
Volunteer recruitment should be constant and continuous. You should always have your eyes and ears open for people that might be a good fit to work with your team. Attend networking events for nonprofits and events put on by others that share your concern for your cause. When you're shopping or out to eat, pay attention to the people that are helping you. Volunteer opportunities can show up for you in the most unexpected places.
If do you happen to stumble upon that nonprofit unicorn who shares an interest or concern in your cause, give 'em some details about what your org is doing to help. This is something you're both passionate about, so get each other excited. Let them know you have volunteer positions available and that you'd love them to come check things out if they are interested. Make sure to always carry business cards with your website and contact information.
Another great way to tap into your volunteer roster is to encourage your paid employees to have the same awareness and keep an eye out for potential volunteers to add to your pipeline. Activate your employee network by having them share fun content and information about your org to their social media accounts. Encourage them to tag your company and also to share content posted from your company accounts.
Nothing beats in-person networking when it comes to finding people who genuinely share your interests. An added bonus is that you'll know a bit about them before they even begin volunteering. However, you'll probably need a bit more help to build your ideal volunteer brigade. If you're actively looking for volunteers, which we've established should always be the case, make sure you're letting the world know through your marketing and social media platforms. Also, be sure volunteer information has its own place on your website; it should be easy to find and make it completely clear and simple for people to get involved.
Volunteer Training & Task Assignment
All too often with nonprofits that are overstretched, the process for new volunteer onboarding looks like showing up and getting a five minute rundown on what "the group" will be doing for the day. No real parameters are established, leaving people to come and go whenever. Lots of times, these volunteers end up doing mindless tasks for a couple of hours and are sent on their way with a quick thank you.
Most nonprofits have a mile-long list of tedious tasks that need to be completed, and it's absolutely okay to assign those to volunteers, but make sure they have support and feel like a part of the big picture while they're doing that boooooring work. Have one of your staff work alongside them and chat them up about how this work is specifically going to help. Provide refreshments and regular breaks, turn on some music... do what you can to make the atmosphere enjoyable even if the task is monotonous.
For the jobs that aren't as simple and may require a specific skill set, you'll want to take a deeper dive into volunteer training. Ongoing, regularly scheduled volunteer gigs can actually be a really great way for a student or person looking to transition careers get some real-world experience to add to their résumé while helping your organization in a meaningful way. The work they do is real; treat it that way!
You'll want to get your skilled volunteers set up more like employees. Not all volunteers are created equal—different people are gonna come in with different skills and levels of experience. For people that are going to be performing skilled tasks, you'll want to take a look at their résumé and have a discussion that resembles an interview. Match their skill set to the type of role you need filled and allow people to specialize.
Provide these individuals with an orientation that supplies all of the training, information, and resources they'll need to perform their job function. Work with them to set up a schedule and provide specific expectations around hours, performance, quality of work, any deadlines, etc.
We understand that this level of training and onboarding takes time and resources, but treating these individuals as valuable "employees" should help minimize role confusion and decrease turnover for these skilled roles. That means fewer trainings and re-trainings over the long term, making room for you to focus on other impactful work, like developing your next fundraising campaign. You can also engage your more experienced volunteers that have been with you for a while to help train new volunteers for specific roles. Remind them that this provides real-life leadership experience that can be added to their résumé . If one of your volunteers asks you for a work or character reference, you should be eager to tell the world how much amazing work they've done for your team.
Volunteer Support & Engagement
All of your volunteers need to be supported while they're performing their duties. They should know ahead of time exactly who and where they should go if they have questions or run into any issues. Leaving this to chance can mean frustrated volunteers who won't come back (goodbye recruitment efforts) or confused volunteers who are less productive or require more time from your employees to track down answers.
There should be a schedule laid out at the beginning of the day. You can set up time slots throughout the entire day, have the volunteer do the first task for a certain amount of time, and then if they'd like to stay longer, they can move onto a second task. Set up as many of these time slots as you'd like. You could also use these to help manage people coming in periodically. Most importantly, make sure you never waste a volunteer's time. You wouldn't want them wasting yours, and their time is just as valuable.
You should never feel bad for utilizing volunteers or feel as though you're taking advantage of people for not paying them. If you do feel that way, then you probably aren't treating them right. Your volunteers should feel like part of the team! Just don't go putting Baby in the corner; get your volunteers involved and get 'em excited.
Volunteer Recognition & Retention
Humans tend to enjoy knowing they've done a good job and hearing that their work is appreciated (you get a gold star, and you get a gold star, and you get a gold star!). Recognition is an important part of any workplace, especially one that includes volunteers. Set up a recognition system for performance that goes above and beyond. This doesn't have to be anything that costs a lot of money. It could be a gift card or perhaps a Volunteer of the Week award where their picture and story goes up on a wall or your website. But don't just rely on the formal system, build relationships and make connections with your volunteers so you can show genuine appreciation for all they do for your cause.
At the end of a volunteer's first shift, ideally, you should meet with each volunteer to review how it went and get any feedback they might have for your team. If it's not possible to meet with each volunteer in person immediately, make sure you have contact information for them so you can follow up and invite them to return for additional shifts. When you get feedback, take it seriously and implement changes when necessary.
You should keep track of your volunteers at the same level you keep track of your clients or donors. They're valuable, especially if they return to volunteer for you often. Communicate regularly with all volunteers, past and present, and through the same methods (whether it be email, text, or phone calls), so the communication process is consistent.
Volunteers Turned Donors
Perhaps one of greatest benefits to cultivating a positive volunteer culture and building lasting relationships with your nonprofit volunteers is that they may eventually turn into donors or financial supporters. According to a study by Fidelity Charitable, 50 percent of volunteers said volunteering leads them to give more financial support. Wowza.
With so many benefits to your organization, if you aren't focusing on volunteer cultivation and retention, do you even nonprofit, bro?
As your friendly neighborhood all-in-one nonprofit CRM, Funraise is with you every step of the way and will be there to help manage all of those volunteer-turned-supporter donations when the time is right.