Keep your communications tactical
It just makes sense—when your supporters are going grassroots fundraiser for you, there will be a lot of back-and-forth communication. To ensure that they're not overwhelmed—and you're not drowning in emails—plan out your emails, texts, and DMs ahead of time to make the most of every interaction.
- Make a brave ask
- Provide personalized messages
- Send your fundraisers updates via text
Making a communications calendar of the who/what/when/where/why/how and laying down an outline sets expectations on both sides and keeps communication clear.
Think ahead to your next fundraiser
If peer-to-peer fundraising works for you, this won't be the only time you're going through this process. So it's time to think about how you can keep the momentum—and motivation—going. As you wrap up this grassroots fundraiser, keep these suggestions in mind:
Build a repeatable fundraising process
If you're going to run a future campaign, make it easy on yourself and your supporters. Build a familiar, repeatable system that your team and your fundraisers can trust year after year.
Make fundraisers want to come back
Was your fundraiser fun? If it wasn't, will your fundraisers want to fundraise again?
Thank this year's fundraisers
As with regular donors, you'll need to thank your P2P fundraisers. This is par for the course, nbd.
Consider recruiting P2P donors
Draw in those folks that gave to your nonprofit based on the request of your supporters. They're now part of the fold, and you know they know the power of P2P. Ask them to fundraise in your next campaign.
Ask about your fundraisers' experience
Send a survey. These are committed supporters, so there's a high likelihood that they'll respond. And now that you have a deeper relationship with these folks, you need to listen and act on what they say.
FAQ: Recruiting and motivating P2P fundraisers
What are the different types of peer-to-peer fundraising?
There are several different types of peer-to-peer fundraising that organizations can utilize to recruit fundraisers and supporters: DIY fundraising, event fundraising (virtual, hybrid, and in-person), team fundraising, and social fundraising. With the wide variety of causes and communities in the nonprofit world, P2P fundraising is only limited by your imagination.
How do you recruit social fundraisers for your cause?
Recruiting social fundraisers for your cause helps your nonprofit tap into new donor pools and engage supporters in a personal, meaningful way. Here are steps for recruiting P2P fundraisers: identify potential advocates, provide tools and resources, offer incentives, and personalize your outreach. Most of all, show your social fundraisers how their support makes a difference.
How do you encourage peer-to-peer fundraising?
Encouraging individuals to become peer-to-peer fundraisers can increase engagement, build relationships, and ultimately drive more donations during your peer fundraising campaigns. To encourage peer-to-peer fundraisers, do as much of the work as possible for them so they can focus on outreach, set clear fundraising goals, and show the impact.
What is the goal of peer-to-peer fundraising?
The goal of peer-to-peer fundraising is to empower individuals to raise funds on behalf of a nonprofit organization by leveraging their personal networks and connections. But the fundraising goals of a peer campaign go further: expanding your donor base, raising money, and ultimately, creating positive impact in the world.
How can I encourage my peers to fundraise?
Encouraging your peers to become P2P fundraisers and passionate supporters for a nonprofit you believe in can be difficult. The most important thing you can do is share the impact that the nonprofit has had on your sense of community and your own life. Be transparent, honest, and don't be afraid to ask for help.
What are some examples of P2P?
Some examples of successful peer-to-peer fundraising campaigns that you may have heard of are Dressember's wear-a-dress-everyday December annual campaign, Movember's yearly grow-a-mustache or wear-a-bowtie November campaign, and American Heart Association's Raise Your Way P2P campaign. Successful campaigns like these rely heavily on current supporters that work hard to share their passion for a cause.
What is the P2P strategy?
Peer-to-peer (P2P) is a popular fundraising strategy. By empowering individuals to fundraise on behalf of a nonprofit or cause, P2P fundraising can help organizations raise more money, increase awareness, and cultivate long-term relationships with your biggest supporters who become donors who become peer-to-peer fundraisers. The long-term strategy is to use more funds to make more impact.
How effective is peer-to-peer fundraising?
Peer-to-peer fundraising has proven to be an incredibly effective strategy for nonprofits looking to recruit fundraisers and inspiring supporters. By leveraging the networks and personal connections of their supporters, organizations can reach a wider audience and inspire more people to get involved in their cause.
How do you encourage peer-to-peer feedback?
Encouraging peer-to-peer feedback is essential for recruiting P2P fundraisers and inspiring supporters in a nonprofit organization. By fostering a culture of open communication and collaboration among your community, you can empower individuals to share their thoughts, ideas, and experiences, ultimately strengthening their commitment to the cause.