March 15, 2018
The YMCA of Middle Tennessee was getting ready for their annual gala event. They had a beautiful venue, enthusiastic volunteers, and a room full of generous donors. But to take things to the next level, they added a new element to their event this year: a Funraise Reader with Paypal Here technology at every table. Accepting credit card donations onsite and on-demand helped the organization make some significant gains. The synchronized fundraising meter displayed on giant screens allowed patrons to see their donations in real-time, with every dollar raising the level of excitement at the event.
“We saw many donors who’d already given via check or pledge earlier in the night pull out their credit cards to donate again because they wanted to see the thermometer move and their name on the screen.”
Not only did the recognition add a pleasing visual element, but it also created some unexpected benefits as donors dined together at the Capitol Building in Nashville, TN. “We had tables engaging in friendly competition to see who could get their name on the screen the most. It was a lot of fun.” said Elise Dugger, Associate Director, Tennessee YMCA Center for Civic Engagement. Donors were able to give in seconds using magnetic swipe or chip cards and PayPal Here technology, and YMCA staff were able to see both donations and donors instantly in Funraise.
“We had tables engaging in friendly competition to see who could get their name on the screen the most. It was a lot of fun.”
New donor profiles could be created on the fly, right from their seats.
Existing profiles had their donations added automatically, allowing the YMCA volunteers—all young people served by the local YMCA programs—to engage with donors, discuss programs, and demonstrate the benefit of providing services to the youth in their community. Additionally, this meant that Donor Relationship Managers could have a real-time view of donor behaviors and engage with their patrons onsite for immediate recognition. In the days that followed, they were also able to build tailored programs to track and engage their donors over the next several months.
“Reporting was a big deal for us. None of our previous fundraising systems gave us immediate information and Funraise's reports were helpful to us in a bunch of ways.”
Due to the size and importance of the event for the YMCA, Funraise's Director of Customer Success, Angelina Pavone, was in attendance to ensure things went smoothly. Angelina said, “We didn’t encounter any technical issues; everything ran exactly as expected.” Susan Moriarty, Executive Director at the YMCA, was quick to add “Next year we want to add more devices. One per table worked well for us this time, but there was so much excitement sometimes a line would form to use it!”